Friday, May 05, 2006

Whiskey Tango Foxtrot

I know the "do something really easy using your mouse, win something" ads like to play off of jingoism (probably because uber-patriots are often uber-naive), but this one is just weird:

Questions arising from this ad:
1. Why knitting? Why not "catch Saddam" or "Punch Saddam?" Are they saying Saddam likes to knit in prison? That's actually kind of funny to think about...
2. Since when are we in a knitting race with Saddam/Iraq?
3. Why are Saddam and Bush wearing kilts and Betsy Ross hats, sitting in rocking chairs with each other?
4. Didn't we already capture that guy?
5. I miss the days when your free prize was an iPod or xBox 360. (that wasn't really a question)

Can you imagine the ad guy pitching this:
We've done 'pop the balloon.' We've done 'punch the boxer.' We've done 'race the car.' Are we out of ad-games? Hardly. Picture this: in one rocking chair, Saddam Hussein impersonating an old Scottish lady. Next to him, Bush doing the same. Saddam is knitting an Iraq flag, Bush an American flag. Click a button quickly to out-knit Saddam. It plays into our four key demographics: old ladies, Scottish people, Iraqis, and the Chemical Brothers. Eh? Eh?


I want to meet the guy that made this.

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